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Lesante Collection invites travellers to indulge in the art of elegance and, at Nelios, we ensured their online presence reflects this timeless vision. By crafting a customized design and development with optimised functionalities that reflects unified digital identity and captures the essence of Lesante’s exceptional hospitality.
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The Look
The design of the Lesante Collection website is a testament to the group’s commitment to timeless elegance. Every detail, from the muted colour palette to the sleek typography, reflects the essence of the brand. Drawing inspiration from the shared vision of elevated hospitality that unites the three hotels – Lesante Classic, Lesante Blu, and Lesante Cape – while celebrating the unique identity of each, the visuals create a harmonious blend of modernity and nostalgic sophistication. High-quality imagery takes center stage, offering users a glimpse of Lesante’s luxurious spaces and serene landscapes, mirroring the guest experience.
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The UX
Effortless user experience was at the forefront of our approach. The layout offers intuitive navigation, making it easy to explore the collection’s distinctive properties and offerings through a digital aesthetic that aligns with Lesante Collection’s vision. From getting to know the brand and direct booking capabilities, every interaction is effortless and purposeful. Our goal was to ensure that users could transition from inspiration to action in just a few clicks. For mobile users, the website delivers a responsive design that retains its luxurious feel across devices, meeting the needs of today’s on-the-go travellers. By marrying form and function, we created a digital experience that’s as refined as the Lesante brand itself.
The brand’s hotel websites are now seamlessly integrated into one centralized domain, offering guests a streamlined journey. We prioritised SEO optimization to enhance search visibility, implementing best practices for content, metadata, and technical performance to maintain and elevate digital authority. We also monitored a smooth migration process for both users and search engines, preserving existing search rankings and redirecting traffic with precision to avoid disruptions and enhance speed. The result? A new group website with a stunning look that also performs exceptionally.
At Nelios, we take pride in bringing hospitality brands to life through inspired digital solutions. The Lesante Collection website stands as a shining example of what’s possible when design, strategy, and vision come together in harmony.
