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Nestled in the serene landscapes of Kos island, KOIA All-Suite Wellbeing Resort began as a newly built boutique hotel in a destination mainly driven by Tour Operators. Together with our team at Nelios, we embarked on a challenging 2-year journey to showcase its unique holiday experience to the right audience. For starters, the resort was entirely new, with no reviews, relying solely on photorealistic renderings, which are, by default, the promotional hindrances of any brand-new property, and play a significant role in building trust and credibility for a brand in the hospitality industry. But at Nelios, we thrive on turning challenges into success stories.
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The Strategy
During the pre-opening phase, our focus was on cutting through the competition using innovative, data-driven, and AI-powered campaigns to directly target wellness-seeking travelers. In the second phase, following the hotel’s official opening, we adopted a dual strategy that combined awareness-building and remarketing tactics. Using advanced digital marketing, data analytics, and AI, we crafted targeted campaigns to drive high-quality traffic directly to the resort’s website. This comprehensive approach enabled us to bypass the traditional OTA-dominated booking environment of the island, driving significant direct bookings to KOIA All-Suite Wellbeing Resort.
Our strategy unfolded in two distinct phases. In both, we utilised a blend of:
- Google Ads (Search, Display, Video, Pmax)
- Search Engine Optimization (SEO)
- Meta Ads (Facebook, Instagram)
- Remarketing (tailored to the traveler’s stage in marketing funnel)
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Project Highlights
Pre-Launch & Full Website Development: Nelios spearheaded the creation of KOIA All-Suite Wellbeing’s digital presence from the ground up.
SEO and Content Optimization: Alongside the website, Nelios implemented a comprehensive SEO strategy to ensure the steady growth of KOIA’s organic online visibility.
Data-Centric & AI-Driven Campaigns: The focus was on creating awareness by highlighting the resort’s concept and luxurious wellness experiences, positioning it as a premium alternative to traditional large-scale resorts.
The results are a testament to the power of a well-executed digital strategy. Despite the many challenges, KOIA All-Suite Wellbeing Resort has achieved what many believe impossible, with more than 65% of its total online revenue coming directly through its website.
“We are thrilled with the outstanding results achieved in just the first two years of our hotel’s operation. As a new boutique property, we never expected to secure 65% of our bookings directly through our website. We’re excited to continue our partnership as we grow Koia into a leading wellness destination. ” – Koia All-Suite Wellbeing Resort Team