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/ 1/ UncategorizedIn a recent featured interview with ITN News, Nelios CEO Dimitris Serifis shared his perspective on the technological shifts actively reshaping the tourism landscape. From the migration toward conversational AI search to the critical need for “Data Readiness” and cybersecurity compliance, the discussion highlights how hospitality brands can leverage emerging digital tools to protect direct
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The rollout of ChatGPT Ads across Europe signals that travel discovery is increasingly AI-mediated. However, success does not require overhauling an existing media strategy overnight. Conversational AI ads serve as a high-intent discovery layer positioning between paid search and social performance campaigns.
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The EU AI Act introduces new transparency rules for chatbots, imagery, and automation. Here is how hotels can adapt, stay compliant, and build guest trust.